Battle of the Mascots

Booze Mascot Tournament

In the Four Legged Creature Division
The Schlitz Bull vs. the Hamm Bear vs. the Jägermeister Deer











Commentary:
The Bull - Historically, all the way back to those bull-worshipping Minoans, nothing suggests virility and machismo more than a bull with a bad attitude.
The Bear - Though his name was never revealed, around the brewery he was called Sascha, after the brewery founder’s wife. Which must have thrilled her no end — what woman wouldn’t want to be the namesake of an obese male bear?
The Deer - There is something unsettling about the level gaze of the Jägermeister deer. While most animal icons demurely look askance, this beast stares you directly in the eye.

In the Winged Creatures Division
The Bicardi Bat vs. the Wild Turkey uh..Turkey vs. the Guinness Toucan












Commentary:
The Bat - The bat, considered a noble and lucky creature by the local Cubans, seemed to be a smart symbol to attach to the rum. An alternative story, strenuously denied by Bacardi, is that the bat got the nod because every morning distillery workers had to fish the lucky, noble, and thoroughly intoxicated creatures out of the rum vats.
The Turkey - Nothing enthralls a bourbon drinker more than knowing the aged corn liquor he holds in his hand was conspired by a bewhiskered 19th-century hillbilly and his buddies at their annual turkey shoot.
The Toucan - The Toucan showed some serious moxy early on by muscling aside its rival - a foul-mouthed pelican to become Guinness's go to bird. "Guinness for strength" indeed.

In the Human Division
Johnny Walker Striding Man vs. Captain Morgan vs. Miller High Life's Girl in the Moon












Commentary:
Walking Man - Aside from dominating the world-wide Scotch market, Johnnie Walker is Superman’s choice of liquor. That notwithstanding, his pompous top hat, walking stick, breeches and riding boots make it really hard to believe he could take on anyone in a fight.
The Captain - Named after a Welsh privateer who won English knighthood and historical renown for his daring and quite bloodthirsty attacks on Spanish colonies and shipping, the Captain was also a notorious drunkard. While pirating he drank rum by the gallon and was a dedicated habitue of the rough-and-tumble taverns of whatever port he might find himself in.
The Girl in the Moon - Generations of High Lifers know her well, and they should: she’s been giving them the eye from the neck of The Champagne of Beers for a century. Mysterious, other-worldly and radiating gentility, the lunar lady is the very personification of understated class, which is perfect for a lager comparing itself to champagne.

Judging: You be the judge. Which one emerges from the three divisions?